Stop starting over.
Coaching and real food you'll actually keep doing — built around your week, your kitchen and the food you grew up on. The macros are done for you.
Built, not bought.Consistency over intensity — the plan bends around your life, not the other way round.
Why this one sticks
Every plan works.
Until Tuesday.
Most plans fail because they ask you to stop eating your own food, train like you've nothing else on, and start again every time life gets in the way. This one doesn't.
Food you recognise
Kebab wraps, batata harra, kunafa, chia puddings. Levantine cooking portioned and counted — not replaced with chicken and broccoli.
Macros, not rules
Every recipe carries its numbers. You learn what a meal actually costs you, so eventually you can make the call without asking.
Built for your week
Suhoor at 4am, shift work, a family dinner you're not going to skip. The plan is built to survive a normal life.
Coaching
Three ways to work with me
Every option is built on the same thing: your real week, real food, and a coach who actually checks in. One conversation and we'll pick the right fit.
Online Coaching
The core offer. Coached from anywhere.
- Custom macros & training to your schedule
- Weekly check-in with written feedback
- Message access between check-ins
- Full Levantine recipe library
1:1 In-Person
Hands-on, if you're local.
- Everything in Online Coaching
- In-person training sessions
- Technique, form and accountability in the room
- Kitchen & meal-prep guidance
Nutrition & Recipes
Food handled, training your own way.
- Macro targets built around your table
- The full macro-counted recipe library
- Halal by default, Ramadan handled
- Fortnightly review & adjustments
Moe to supply the real tiers and prices. Suggested structure: one flagship monthly coaching offer (Online), an in-person upgrade, and a lower-commitment nutrition-only tier. Prices can stay off the page and be given on the consult call — this is how Discipline and Housed both do it.
The process
How it actually works
- We map your week
A free consult: your schedule, your kitchen, what you already cook. Prayer times, shift work and family dinners go in at the start — not bolted on when the plan fails.
- You get a plan you recognise
Macros set, training programmed to your actual life, recipes drawn from food you already eat. Adjusted as your training, appetite and season change.
- We keep it honest
Weekly check-ins and small corrections. The goal is never to restart — it's to build enough momentum that you never need to.
Every plan includes
- Custom macro targets, reviewed fortnightly
- A recipe library built around Levantine cooking
- Weekly check-in with written feedback
- Training programmed to your actual schedule
- Message access between check-ins
- Ramadan and travel handled, not paused
Ramadan & Suhoor
قبل الفجر
No chaos
before Fajr.
Everything prepped the night before, so suhoor isn't a decision you make half-asleep at 4am. High protein, structured, and quiet. During Ramadan the plan changes shape — it doesn't stop.
- Four chia puddings, all under 410 calories
- No kitchen mess, no decision fatigue
- Built to hold you through the fast, not just fill you
From The Complete Suhoor Guide — prepared the night before, designed for energy, discipline and control.
Results
"Toum is built,
not poured."
Moe's own line, from the recipe book. It's the whole method: slow, deliberate, and it splits the second you rush it.
This block is designed for three or four short client quotes — first name, rough timeframe and one specific outcome ("down 8kg and still eating my mum's cooking").
Nothing has been written here on purpose. Testimonials must come from real clients with their permission. Quote the behaviour change rather than leaning on before/after body photos.
Portrait of Moe required — in a kitchen, shot to the §08 treatment. The same photo can front the hero. Not a gym-mirror selfie.
About
Meet Moe
Needs: his background, why he coaches, his own relationship with Levantine food, and any qualifications or certifications to list.
The one thing worth leading with, based on his existing writing: he is a coach who cooks. That's rarer than it sounds, and it's the reason this works.
Free guides
Start with the food
Two guides straight from the coaching library. No cost, no commitment — the easiest way to see how Momentum works before you book.
The Complete Suhoor Guide
4 pages · PDF
Four high-protein chia puddings, all prepared the night before. Built for energy, discipline and control through Ramadan.
Get the guideCalorie-Friendly Middle Eastern Recipes
28 pages · PDF
Levantine dishes made simple, satisfying and macro-aware — with clear numbers and practical meal prep.
Get the guideGet both, plus the weekly recipe
Not wired up yet — connect this to Moe's email platform (phase-2). Until then the button does nothing.
Questions
Before you book
What happens on the consult?
A relaxed call. We talk through your goal, your week and what you actually eat, then work out which coaching option fits. No pressure, no obligation.
Do I need a gym?
No. Training is programmed around what you actually have access to. Plenty of clients start at home.
Is everything halal?
The recipe library is built around Levantine home cooking, so it's halal-friendly by default. Anything that isn't gets swapped without a fuss.
What happens during Ramadan?
The plan changes shape rather than stopping. Suhoor and iftar are structured, training moves, and targets are adjusted for the month.
I travel for work. Does that break it?
No. Travel weeks are planned in advance with a shorter list of repeatable meals.
Do I have to weigh everything forever?
No. Weighing is a training wheel. You do it properly for a while so you learn what portions actually look like, then you stop.
Book a free consult. We'll map your first week together — start with one meal you'd cook anyway, and let the rest compound.
Book a free consult
See if we're a fit.
A few quick questions so I understand your goal and your week before we talk. About a minute — then I'll get you booked in for a relaxed, no-pressure call.